How to Make It In America Branding | Entrepreneurship Entrepreneurship is a major theme today, but let’s face facts: Only a small percentage of people will succeed. What does it take to separate yourself from the pack; conversely, what are pitfalls to avoid? With insight from Gary Vaynerchuk, Karen Civil, Chris "Drama" Pfaff, and Kareem "Biggs" Burke, this panel explores how to make it on your own from individuals who have done it firsthand.
Fun Meets Function | Poler Stuff Poler Outdoor Stuff is a brand created to bridge the gap between action sports and traditional outdoor activities, recognizing that a modern active outdoor lifestyle encompasses them both. We make stuff for the roamers and seekers, gear that is both fun and functional and suited for everyday use in the city as well as your next trip into the wild.
HQ: CONVERSE Step into the HQ. Here, we visit the homes of the most influential, inspiring, and tenacious brands in the world to discover the fundamentals of design and unravel the DNA of creativity. Today, with its mix of vibrant Boston cultures, we bring you CONVERSE.
Keep It Lite: Native Shoes Native Shoes was established in Vancouver, Canada in 2009 with a vision to create 'Future Classics' by combining iconic, casual silhouettes with the best of evolving technology. The result is lightweight, future forward shoes for men, women and children. Distributed in more than 45 countries, Native makes innovative, creative, and, above all, lite products.
Incase | Tech Life: 15 Years of Collaborations Incase creates products to protect the technology that is essential to our lives. Designed to meet the needs of individuals across all interests, professions and passions, Incase products promote design simplicity while offering intuitive functionality and increased mobility for an enhanced user experience.
From The Feet Up: The Expansion Of Stance STANCE is dedicated to the spirit of individuality with a design philosophy that believes in expression and function. Expression that creates an emotional visual connection and function that also provides comfort and performance. The outward facing personality of the brand and our products are the creative and artistic stories that go into every single product we make.
A Good Loser Learns to Win: Inside Loser Machine In 2008 Adrian Lopez launched Loser Machine and the Dark Seas Division as an extension of his professional skateboarding career. Together, with creative friends, we build product that is inspired by the every day craftsman and mischievous gentleman from the past and present'
Filling A Void: Inside Big Dick’s Hardware BIG DICK’S HARDWARE is the brainchild of SLICK, a streetwear veteran. We wanted something a bit different from your basic “cool guy” shop. Buying paint from art/craft shops was even more awkward. Under the guise of your grandfather’s favorite hardware shop, we bring you a very different shopping experience. 50’s style themed uniforms on our helpful staff with elevator music and graffiti videos 24/7.
A New Canvas: Inside Slowtide Inspired by all bodies of water and our love for art, Slowtide is a collaboration of three friends who wanted to convey their lifestyle through unique products. We've dyed fabrics, mixed paints, manipulated pixels, collaborated with artists and photographers to create Slowtide. Based in Hawaii and California, Slowtide is a melting pot of the minds and ties together our sentiment for the water and art.
Expression on the Go: Inside Mokuyobi Threads Based in Los Angeles, CA, Mokuyobi is an out of this world company that designs bags, accessories, and general radness for the Super Beings of Earth and beyond. We are led by our desire to create something different and new using bold colors, magic, and awesome sauce.
Experiment with Nature: The Start of Shwood The original wood sunglasses. Shwood’s in-house manufacturing process merges precision technology with classic skilled craftsmanship to create a timeless art form. Every step from veneering and precision lens cutting, to shaping and finishing is conducted in our own Portland-based workshop to promise entirely handcrafted and unique wood sunglass frames. Wood manipulation is kept to a minimum in order to showcase the medium’s natural and unique splendor.
Artifacts of Adventure: Inside the Roark Revival Roark is a return to bold adventurism through the eyes of an idealized character. The brand follows Roark and his seasonal travels, weaving his story into a timeless line of t-shirts, well-worn apparel and trinkets. Each collection is inspired by the destinations images, thoughts, people, trinkets and local textiles that are collected along the course of Roark’s seasonal trip.
A Natural Fit: Inside Knockaround Knockaround sunglasses merge the concepts of a classic East Coast prep style with the laid-back lifestyle of Southern California. Originating as a hobby and snowballing into a brand, Knockaround defines the terms of strength and dependence for unique accessories at an affordable price.
Hydro Flask – An Outdoor Category Leader With A High Tech Heartbeat Hydro Flask began as a fast-paced outdoor startup driven by tech-minded leaders. With key hires integrating the right mix of brand expertise and retail sales strategy, combined with the tech-based mentality of building an agile and intelligent workforce, the company skyrocketed into the market leader in the sports and outdoor marketplace for hydration.
Future Disruptions Within Our Space Fashion is moving at a fast pace, thanks to innovations within tech, sourcing, materials, production, logistics and inventory. Our panel of leading experts will talk about the changes and how its evolution is allowing products and brands to become more efficient and profitable.
Kith’s Ronnie Fieg & Jaden Smith Jeff Staple chatted with Ronnie Fieg, Founder and Creative Director of KITH, and then spoke with Jaden Smith, who is a top fashion icon, actor, musician, designer and songwriter.
Tobias Reiss Schmidt – President & CEO, Timex Group Tobias Reiss Schmidt’s vision for Timex Group is focused on the consumer – dedicated to understanding the needs and wants of different segments and speaking to each in a relevant and engaging way. As a result, he has implemented narrowly focused brand teams and initiated the development of segmented product & marketing strategies. Additionally, he is increasing the focus on leveraging the Group’s strong watchmaking know how and manufacturing infrastructure and on driving product innovation and speed to market. Tobias fortunately shared his knowledge about creating relevance with today’s consumer.
15 Years In: How We Built The Hundreds around Culture, Community, and Connection As The Hundreds reaches the decade-and-a-half mark, co-founder Bobby Hundreds traces his brand’s potency and longevity back to relationships and human connection.
Disrupting The Future: How Collaboration Propels Culture No one exists in silos—rapid cultural and technological changes in every medium have made convergence crucial to survival. Rich Antoniello, Hype Williams, Steve Stoute, Iddris Sandu, and Ronnie Fieg are leaders in their individual industries who remain innovative by knowing when and how to combine forces for cultural advancement.
How to Make It In America Entrepreneurship is a major theme today, but let’s face facts: Only a small percentage of people will succeed. What does it take to separate yourself from the pack; conversely, what are pitfalls to avoid? With insight from Gary Vaynerchuk, Karen Civil, Chris "Drama" Pfaff, and Kareem "Biggs" Burke, this panel explores how to make it on your own from individuals who have done it firsthand.
The 79 / 21 Rule To Build A Long Term Business In this video, Gary Vaynerchuk & Bobby Hundreds talk about the “79 / 21” rule and how they use it to crush every social media platform.
Sustainability in Our Industry: Moving Beyond Recycled Essential Insights into the sustainability concepts, topics, solutions, and insights you need to be aware of from key leaders from Patagonia, Vans, Outerknown and more.
Sustainability: Digital Catalogs with Josh Reddin – Elastic "Sustainability in Our Industry: Moving Beyond Recycled" - best practices your brand can use.
Unique Retail Experiences Lead the Way Consumers want to do something, not just buy something when shopping in brick-and-mortar retail.
Improving the Customer Journey Through E-commerce Innovation Improving the Customer Journey Through E-commerce Innovation with Jake Kassan - Co-Founder and President, MVMT, and Cody DeBacker - Head of Retail Experience, Shopify.
Career Talk – Sustainability Career Path Tips for College Students Are you a student interested in a sustainability career, but find yourself a better fit in the business world than you do in the conservation world? Want to chase a career dream? Take it from a professional - Derek Sabori offers some thoughts and advice on careers in sustainability and the benefits of working with a brand and taking career risks when you're young
Recycled, Upcycled, Downcycled, Circular – What’s the Difference? PRecycled, upcycled, downcycled, circular - You'll see these terms used in marketing claims of all kinds. They can be a little confusing at first, and they can often be mistakenly used, one for the other. There are clear differences and some great examples of each in the marketplace.
Sustainable Fashion: Think Product Life Cycle In this video, we'll take a high-level look at the foundational concept of understanding the stages of a product’s life cycle - from its birth to its death or from cradle to grave - in order to better assess a brand/product’s sustainability story. This lesson is specific to apparel but mimics many products that we interact with every day. I touch on a few key concepts that you should learn more about and add to your sustainability lexicon.
Sustainable Fashion? Triple Bottom Line? Here’s what to ask of your favorite brands. What should you be looking for in corporate sustainability messaging (and commitments) from your favorite brands? What can give you confidence that a fashion brand isn’t greenwashing their messages, or dangling mediocre marketing claims of “eco- this”, or “eco-that” in front of you to win your loyalty?
Help Desk – Post Graduation, Your Sustainability Career Got questions related to sustainability, triple bottom line, careers, brand building, and conscious capitalism? I'll do my best to answer them. Whether about product, your career track, purchasing decisions, or more - send 'em over! This episode's inquiry: "I am extremely interested in learning about your career within sustainability and how you navigated your career post-grad. Any insight would be greatly appreciated."
Dear Brands We Must Keep Moving Forward A letter to brands, entrepreneurs, influencers, and more who are contemplating and implementing your recovery. We can't take our attention away from the social and environmental impacts that our products have; we've made so much progress. Let's move forward, not backwards. Get your team up to speed with sustainability knowledge so they can help drive your programs forward effectively. Best wishes, and good luck as you navigate yours!
