Getting Started With Email Marketing | Learn With MailChimp

ABOUT THIS CLASS
Join MailChimp‘s Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit “send”? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.

Whether you’re kicking off a new campaign or looking to revamp your strategy, the lessons you’ll learn will be universal to all small business email marketing.

CLASS PROJECT
Share an effective marketing email.

ABOUT THE PRESENTER
Allyson Van Houten is the Product Marketing Lead at MailChimp, an email marketing service provider founded in 2001. MailChimp has 12 million users that collectively send over a billion emails every day.

Allyson works closely with MailChimp’s user experience (UX) research team, strategic partners, and product team to create better experiences for their customers. Allyson lives in Atlanta.

14 Videos (1h 11m) – presented by Skillshare
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