Email Marketing Essentials: Writing Effective Emails

ABOUT THIS CLASS
Join MailChimp‘s Kate Kiefer Lee and learn how to write a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

This 28-minute class covers:

• best practices for writing online
• how to optimize each written element of a marketing email
• content ideas for achieving your business goals
• tips for editing before you hit “send”

The way you write your emails can have a huge impact on how they align and achieve your business goals. Whether you’re kicking off a new campaign or looking to revamp your strategy, use the tactics in this class to make the most of email!

CLASS PROJECT
Share a marketing email that made you take action.

ABOUT THE PRESENTER
Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.

9 Videos (28m) – presented by Skillshare
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