The Woolmark Company

The Woolmark Company is the global authority on wool. We connect, inspire and educate in order to highlight Australian wool’s position as the premier ingredient in luxury apparel. The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.

WHAT WE DO: FASHION

Today the Woolmark logo ranks among the most recognised brands in the world, inspiring confidence in conscious consumers across all premium apparel categories. The Woolmark Company strives to capitalise on this unparalleled brand recognition by working with leading designers, tastemakers and game-changing fashion bodies to further inspire the style-savvy to seek out the superior attributes of Merino wool and establish it as the prestigious fibre of choice.

FABRICATION

The Woolmark Company connects, inspires and educates all facets of the supply chain, highlighting the unique benefits and potential of wool. Worldwide offices are strategically located to develop direct business relationships with textile manufacturers, fashion designers, international brands and retailers. Our global licensing program enables licensees to use one of the Woolmark logos as an independent quality endorsement, with the brand applied to more than 5 billion products to date.

FARM

We work to tell the story behind the Australian farmers producing and harvesting wool to the very highest standards. Strong provenance and a proud heritage sets the fibre apart, and the woolgrowers operating at the grassroots of the industry imbue each bale with a passion reserved only for Australian wool.