MakerSights

MakerSights, pioneer of the product decision platform for retail, provides a trusted digital feedback loop between the market and the makers, bridging the gap between what brands think consumers want and what consumers value. Tightly aligned to the retail calendar, MakerSights’ AI-driven technology partners with product teams to support informed decision-making at every stage of the creation and go-to-market process, from ideation to line planning and sell-in. By capturing the combined wisdom of human instinct and machine learning, MakerSights accurately predicts which styles will be winners and losers, eliminating risk at all product development stages. The platform correlates feedback from existing and potential consumers with historical sales data and product professionals’ creative intuitions to serve up “smart,” stage-specific recommendations on how to take action. Teams can use MakerSights to rapidly validate entire assortments, product attributes, or what will appeal to target demographics – before time and money are committed. Up to 10X less costly and 20X more efficient than traditional focus groups, with MakerSights it’s fast and easy to collect input from consumers at scale to test product hypotheses, while its mobile-first user experience inspires authentic responses from consumers. On average, brands using MakerSights experience a 3-5% margin lift. Top apparel, footwear and accessories brands worldwide—including Levi’s, J.Crew, Madewell, Shinola, Taylor Stitch, HOKA ONE ONE and Allbirds—have de-risked billions of inventory investments by using MakerSights to measure consumer appeal for new concepts, to make sustainable choices and increase profitability of assortments across regions, channels and key accounts.