John Bernards Associates

JBA PROVIDES STRATEGIC AND OPERATIONAL SUPPORT FOR APPAREL AND ACTION SPORTS COMPANIES AND ORGANIZATIONS

Founded in 1989, JBA transforms action sports and apparel companies by working to devise and implement business strategies that enhance the potential for growth and success. Led by apparel industry veteran John Bernards, JBA’s professional team offer a combination of 75 years experience in all aspects of the apparel industry including marketing, advertising, licensing, sales, finance, design, merchandising, sourcing, fitting, manufacturing, trade shows, management, operations and international trade.

Bernards and his team offer unparalleled connections to Southern California’s apparel industry opening doors and broadening access for companies and organizations looking to improve or grow.

JBA’s active database and analytical tools allow our company a window into hundreds the business practices of design-driven manufacturers through our affiliations with such groups Fashion Business Incorporated (FBI), Surf Industry Manufacturers, International Association of Skateboard Companies and the U.S. Department of Commerce.

JBA’s Partners Include Professionals in:

—Marketing
—Communications
—Finance
—Licensing
—Trade
—Emerging Markets
—Trade Shows  
SERVICES

Intelligence networking and analysis
Merchandising and product development
Source identification for domestic and imported fabric and trim
Operational and management strategies
Licensing negotiations for U.S., Japanese and European Apparel Companies
Marketing and advertising consulting  
Strategic sales
Financial expertise
E-Commerce solutions
Analysis and market intelligence
Audits, evaluation and strategic recommendation for new business strategies