Thursday, June 25, 2020 – 11:00 a.m. MDT

Join SIA for a conversation with a ski resort, brand, retailer and non-profit to understand the opportunities to grow and expand winter outdoor recreation for this winter and beyond.

Despite the uncertainty around what this coming season may bring, we have the opportunity to expand our definition of winter recreation and embrace new customers. We will discuss the potential for core skiers/snowboarders to expand their winter activities to include ski touring, fat biking, nordic, snowshoeing and winter running as well as the opportunity to gain new consumers as the desire to get outside is now more prevalent than ever.

Panelists:

• Michael Adams, VP Wintersports Equipment, Amer Sports Americas
• Constance Beverley, CEO, Share Winter Foundation
• Tyler LaMotte, Chief Brand Officer, Jackson Hole Mountain Resort
• Thomas O’Winter, VP of Merchandising, Christy Sports

Moderator:

• Kristin Carpenter, CEO and Founder, Verde Brand Communications