Email Marketing for E-Commerce: Tips and Tools to Increase Sales

ABOUT THIS CLASS
Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with MailChimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.

Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.

• Automation – Onboarding, Abandoned Carts, Purchase Followups, Best Customers
• Optimization – A/B Testing, Inbox Preview, Timewarp, Send Time Optimization
• Personalization – Merge Tags, Product Recommendations, Segmenting/Targeting

By the end, you’ll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.

Whether you’re kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.

CLASS PROJECT
Share your onboarding message to welcome your customers.

ABOUT THE PRESENTER
Ariana Hargrave is MailChimp‘s Director of VIP Services. She leads the company’s high-touch customer facing teams, who provide real-time support and strategic guidance to customers with unique sending needs. Ariana is an email marketing expert who has more than a decade of experience working with SaaS companies. She lives in Atlanta with her husband and Great Pyrenees.

6 Videos (26m) – presented by Skillshare
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