Blackhawk Network
Blackhawk Network Holdings, Inc. is a leading global stored value and payments provider, which supports the program management and distribution of gift cards, telecom products, and financial services products in retail, digital and incentive channels. Blackhawk’s digital platform enables the management of stored value products, promotions, and loyalty programs across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. Blackhawk Network develops new ways to give, receive and use “branded value”—like gift cards, digital payments, loyalty points—around the world. By creating rewarding experiences, we help our clients build engagement, loyalty, productivity and sales. Hawk Incentives is a division of Blackhawk dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels. They deliver rebate and purchase promotions, awareness campaigns, retention/loyalty incentives, win-back promotions and subscription incentives for consumer programs.
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Gen Z and Millennial Shoppers are Driving Urgency for Gift Card eCommerce Optimization
New research reveals a generational divide in the way younger consumers shop, pay and engage with gift cards in an evolving shopping landscape. Although brick-and-mortar retail still has a strong foothold in the market, demand for egifts from Gen Z and Millennial consumers is beginning to rapidly catch up with physical gift cards as interest […]
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