NPD Group
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry.
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Insights
The Need for Consumers to See, Touch, and Try On Clothes Gives Brick-and-Mortar Retailers an Edge
The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55 percent of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79 percent of adult consumers try on the items before buying, all or most of the time (42 percent) […]
Sustainable Apparel is Evolving but Consumers Need to Be Educated
An increasing number of environmentally-conscious consumers are looking for sustainable apparel, and nearly a quarter of U.S. adult consumers say that they have purchased sustainable apparel, reports The NPD Group. As consumer interest in sustainability grows so do the efforts of the apparel industry, but there is a clear need to educate shoppers in order […]
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